The facias of shops are a great part of the character of our town. Yet we have the horrors of Shoe Zone (soon to become Joules clothing I hear). Hope House has a new facia that promotes the shop well but does nothing for the character of King Street. Now Crew Clothing wants a really horrid makeover.
The shop front will be black poisoned with yellow. I don’t like it and the makeover does nothing for Ludlow. (Note: I have been corrected in the comments below. It is very dark blue. That doesn’t change my opinion that this is out of place in King Street.)
Crew Clothing looks like this now
This is the Crew Clothing corporate image
And this is what the King Street store could look like
Frankly this design is perfectly horrid. I wonder if the designers have ever visited Ludlow. I rather suspect they drew up this scheme on a computer somewhere a long way from our town. That is presumably why the designers don’t know whether the all the doors of Crew Clothing open or not. They admit this in the detail below.
Whether you are a local trader or an international chain, it must be recognised that Ludlow is not like anywhere else. It is the duty of everyone who live and works in this town to protect its historic character. That includes national chains that want to trade in our town.
I will have made a formal objection to this application for listed building consent (16/02226/LBC). I said:
This is horrid scheme will do nothing for the character of the historic town centre of Ludlow. It is nothing other than a corporate makeover based on a colour scheme that works in loud, brash town centres where brands need to shout to be noticed.
The current, muted colour scheme for Crew Clothing works well in our quiet town. The proposed black and yellow scheme is foreign to the landscape of King Street.
All developments and makeovers in the Ludlow conservation area should aim to improve the character of the streetscape. This development will degrade the historic character of King Street.
It should be refused.