Shropshire Council: Income from the new parking charges will fall short of predictions by £2 million

The hikes in parking charges in the centre of Ludlow have been controversial. They were ill thought through and driven by a desire to make Shropshire Council a champion of “linear parking charges”. The only potential upside was that the charges were going to draw in income for the council. Council leader Peter Nutting told us in Ludlow he was hoping to raise £2.5 million to help plug the looming gap in the council’s finances.

Alas, the new regime is going to raise just £400,000 a year across the county. Is that amount worth all the effort? I very much doubt it.

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Shropshire Council issues an upbeat press release on parking in Ludlow – it should relax and let the new scheme settle in

In a press release today on last week’s changes to car parking in Ludlow, Shropshire Council said:

“Early indications are that the changes have had a positive impact and been well received. Initial observations indicate a noticeable shift from on-street to off-street parking — in line with the aims of the strategy – plus positive feedback from residents about the reduction in parking congestion and ability to park close to their homes.”

You cannot judge a parking scheme based on a seven-day period during which the weather was often poor. A seven-day period when town centre roads were closed over the weekend for the Medieval Fayre.

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New parking and permit charges in Ludlow from today (updated)

This is a summary of all the changes (I think) to car parking charges in Ludlow from this morning. Shropshire Council has made it clear there will be no leeway for people that misunderstand the new rules. Be careful about pop and shop, which is now cut to five minutes plus a ten-minute observation time. The system has also gone largely digital. The cost of residents’ permits is now £100, three times the West Midlands average of £35. Only one permit is allowed for each household and only for a vehicle registered at that address.

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Ludlow residents’ parking permits shoot up to £100 on Monday – down the road it costs £30

From Monday 19 September, residents’ permits for parking in the red and blue zones will double in cost from £50 to £100 a year. The council says this is to cover administration costs but it has provided no details of why it costs £100 to issue a permit. Other councils charge far less.

Only one permit will be allowed for each household.

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A pop, shop and fine jamboree in Ludlow as Shropshire Council refuses leeway

From Monday, the parking regime changes in Ludlow. A few charges are lower but mostly people will pay more on street and in central car parks. The council decided to issue its press release at midday on Wednesday, knowing full well it was too late for the Ludlow Advertiser and South Shropshire Journal. Issuing a press release just days before a major change is introduced is at best bad management. In practice, it will be a pop, shop and fine jamboree from Monday.

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