The mood is changing on buses. For many years, rural bus services have been cut back. They are threatened with more cuts as council finances dwindle. Now Shropshire Council has said it will roll back some of the planned bus cuts after a consultation produced an unprecedented response from bus users. But the council still lacks an up to date bus strategy and a plan for long term investment in the bus network. Bus campaigners are stepping into the gap. At the end of last month, the Foundation for Integrated Transport (FIT) has published a report on Shropshire Rural Buses. The author, Professor John Whitelegg says failure is embedded in the current system and change is now necessary. His report concludes: “It is in fact very easy indeed to provide high quality rural public transport in a way that supports vibrant, healthy, economically successful rural communities and contributes to keeping young people in those communities.” That’s ambitious. But why shouldn’t we be ambitious for the future of buses? It is time to halt the endless cutbacks and invest in the county’s bus networks.