Ludlow is to be upgraded over the next couple of years to Fibre to the Premises (FTTP). That replaces the copper cable between the green cabinet and your house or business (FFTC) with fibre all the way. That will increase potential broadband speeds from 30Mb to 40Mb to up to 1Gb. The entire town should have ultrafast gigabyte broadband within two years. It will not just be faster. It will be more reliable. But there are some drawbacks. Some streets do not have telecoms ducting. The current plan is to erect telegraph poles in these areas and run cables overhead. The alternative would be to dig up the roads, people’s drives and sometimes gardens to install the new fibre cables. That will be much more expensive and could lead to the work being delayed.