Category: Media

Happy birthday to BBC Radio Shropshire – thirty years old today

I love local radio and love Radio Shropshire. It’s my station of choice. It’s more than that – it’s a friend. And it has the highest local audience of all local BBC stations. TV and national radio get successful by creating celebrities. The sort of people you’d take a selfie with. Local radio is different. Local radio is at its most successful when it builds a bond of friendship with local communities. The presenters who excel in local radio are those that listen to their audiences as well as talking to them. They craft their broadcasts not just around their own personalities but also their changing communities. They constantly reinvent local broadcasting without betraying the air of familiarity that makes BBC local radio feel so much like a treasured friend.

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