Covid-19 cases are rising in Shropshire with 75 confirmed cases in the unitary council area last week. The rapid rise in cases follows the regional trend but cases remain lower than elsewhere. It would be good to keep it that way and that is why the council has launched a new media campaign, Step Up Shropshire. Speaking to BBC Radio Shropshire this morning, Shropshire’s Director of Health Rachel Robinson said the increase is across the county and all settings. She admitted that people have become exhausted with the restrictions but said that as we approach winter we must pull together. This is particularly important for Shropshire where 55% of population are vulnerable. She said half of cases were linked to social contacts.